Emma Darwin is CEO and Co-Founder of Union Spaces, a community-led technology that helps universities design virtual and hybrid student recruitment strategies, and an HE events consultant with her own practice advising universities around the world. Covid-19 has permanently disrupted the events landscape. This time last year, many universities were rapidly trying to work out […]
Introducing Union Spaces’ business-school package and earlybird offer for 2021 “The 2020 application season for graduate business schools was unlike any other. The pandemic-induced uncertainty impacted the decisions of b-schools and candidates and reconfigured the enrollment funnel.” – GMAC, Dec 9, 2020 Nothing is certain for the 2021/22 recruitment cycle except uncertainty. At Union Spaces, […]
What have the UK’s universities learned about virtual student recruitment this year? Last week I had the fun job of hosting a session at the Universities UK Marketing and Communications Conference, on the topic of Virtual Student Recruitment Event. I was joined by the fabulous events pros – Beth Prescott (Head of Events and Ceremonies […]
Research shows how applicants can be helped to feel they belong, despite the absence of face-to-face events As lockdowns remain in place around the world, HE institutions must continue to run 100%-virtual applicant retention strategies for the first time. In most years the cycle would move from face-to-face open events (during the ‘enquiry’ phase) to […]
Building a fully-integrated virtual student recruitment strategy for applicants is the right long-term move, financially and socially “The Covid-19 crisis has accelerated digital adoption across the global HE sector, leading to what may have been the world’s largest experiment in rapid digital transformation.” So wrote Emerge Education’s Alexander Iosad in August of this year, summarising […]
Applicants need virtual open days to build confidence; right now they may be doing the opposite Not being able to visit universities in person is the number one concern among pre-applicants, according to new research into virtual open days. Or to put it another way, pre-applicants doubt that virtual open days will give them what […]
Union Spaces puts all the technology features required for virtual recruitment into one cost-effective, scalable platform designed to meet a broad spread of university needs, including demonstrating value for money. Simpler for your staff to use: there’s only one system to learn. And simpler for prospective students: one login leading to a consistent branded experience […]
Union Spaces simplifies and improves delivery of rich video content and interactive experiences for prospective applicants and university admissions teams to maximise the impact of your open event and extend the influence of your video content past the ‘live’ day itself, deep into applicants’ months-long decision-making period.
Research shows that those universities which succeed in creating a network of academics, admissions staff, current students and alumni around applicants will succeed in attracting the best international student talent. Here we look at how Union Spaces groups – the central aspect of our platform – enables your institution to foster belonging with prospective applicants […]
Union Spaces makes it incredibly easy to re-engage with prospective applicants throughout their university selection process, so your university remains front of mind with candidates, from first contact until offer-acceptance.